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PitchSide Branding

New space for your sponsors. New opportunities for your club.

Make the pitch perimeter an additional commercial asset

The space around your pitch can add a new dimension to your sponsorship offer. Visual Turfs prints your partners’ logos and messages at large scale, in white or full colour.

For clubs, it is an opportunity to generate value from available areas and expand their commercial offering. For agencies, it provides another activation opportunity, close to the action and the emotion of matchday.

We assess placements against the stadium layout, camera angles and sightlines from the stands to support each partner’s objectives.

A new opportunity for brand visibility

Give your available space new value

Generate value from available space and expand your sponsorship offer, in the stadium and on screen.

Additional revenue opportunities

Expand your offer with new sponsor placements for a single match, a campaign or a full season.

Placement planned around the cameras

Select locations and orientations suited to the available broadcast angles and sightlines.

Visibility for business and VIP audiences

Orient branding towards the relevant stands and hospitality areas to bring partners into view.

Respect for brand identity

Large-scale logos and lettering, in white or full colour, prepared using your sponsors’ artwork and brand guidelines.

Printed directly onto the turf

The design uses the existing surface, without adding a carpet or a raised advertising carrier.

A schedule that fits your needs

A showcase match, every home fixture or every other match: choose the frequency that suits your objectives.
A fully managed service

From location planning to delivery, one point of contact

Placement assessment, an initial visual mock-up and on-site delivery: Visual Turfs supports you at every stage. We review available space, your objectives and sightlines, then prepare a visual simulation before production. Scheduling is coordinated with your teams around fixtures, training and turf maintenance.

  • Seasonal subscription: maintain and renew your artwork around your schedule, at every home fixture or every other match.
  • One-off service: an activation, refresh or replacement on request. Each project receives a tailored quote.
Charity AllStars branding on the grass beside the pitch at Lausanne Sport.

Planned around your turf

PitchSide Branding can be applied to natural and artificial turf. The required period of visibility, artwork renewal and removal arrangements are agreed according to the surface and the project.

We plan the layout with your teams: at least one metre from the pitch boundary lines, outside the field of play, technical areas, referee review area and ground within the goal nets. Each project takes account of organiser requirements and applicable permissions.

Visualise your branding

Example simulations showing potential new brand placements around the pitch. These visuals illustrate possibilities and do not present the featured clubs or advertisers as clients or partners.
Close to the action

One match, a campaign or the whole season

An additional activation opportunity for clubs and agencies, tailored to partner objectives and the match calendar.

Seasonal partnerships

Add placements to your sponsorship packages and maintain your partners’ presence throughout the season.

Showcase matches and events

Create a dedicated activation for a major fixture, final or one-off sponsor campaign.

Agency activations

Extend a campaign onto the turf and create opportunities for photo and video content.

Business and VIP visibility

Orient visuals towards relevant stands and hospitality areas to bring partners closer to their audiences.

Evolving campaigns

Update logos and messages throughout the season. We coordinate refreshing, replacement and removal with your teams.

Which spaces could you turn into valuable placements?

Tell us about your stadium, schedule and partner objectives. We will explore the PitchSide Branding opportunities with you and prepare a tailored proposal.

Ready to get started?

Bring your brand to life with AirPrint™ and ColorPrint — sustainable turf printing for events, venues, and campaigns.

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    Sustainable & temporary
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    High-definition impact
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    Available across the Benelux
  • Head Office
Pastoriestraat 1C, 3090 Overijse, Belgium

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